Permanent Make-up in Wakefield | Microblading | Eyelash Extensions

Cheryl Holliday has been working in the beauty industry since 2001 and specialises in the application of Nouveau Contour Permanent Make-up and Microblading working from her salon Lasting Beauty based at Lakeside, over looking a private lake and Sandal Castle in Wakefield.

Cheryl is proud of her work and it gives her great satisfaction that she is having such a positive effect on people's lives. Cheryl is very approachable and friendly and only satisfied with perfection.

Cheryl spent 2 years researching permanent make-up and chose to complete her training with Karen Betts, one of the world's most respected permanent make-up technicians and the owner of Nouveau Contour.

Karen Betts has appeared on:

  • Channel 4's 10 years Younger
  • Extreme Makeover UK
  • BBC Children in Need
  • Life on Harley Street
  • ITV's This Morning
  • Celebrity Scissor Hands

With Permanent Cosmetics you can have - all day and every day - larger looking eyes and thicker looking eyelashes with eyeliner, or get amazing lips that look fuller and create a younger looking mouth by using permanent lip colour and lip liner. Also you can have perfectly shaped eyebrows that make your eye's look much bigger and your brow line smoother - an instant eyelift without surgery or botox!

What can be achieved with Permanent Make-Up?

  • Small eyes can be made to look bigger.
  • Lashes appear thicker.
  • Eye colour can be emphasised.
  • Perfect shaped eyebrows giving the effect of an eyelift.
  • Lips can be made fuller and shape can be corrected.
  • Lips that have lost definition through the ageing process can be re-defined.

Microblading in Wakefield

Microblading is a way of implanting pigment under the epidermis using a specially designed tiny blade which leaves thin realistic hair strokes for the most natural finish. Together we design a brow which is tailored to your face shape. Sparse or missing brows can be completely restored. When using the hand held microblade, the colour is deposited closer to the surface than when a machine is used leaving very fine and crisp hair strokes.

Microblading originated in Asia and is also known as eyebrow embroidery. A fantastic treatment for anyone looking to improve or enhance the appearance of their eyebrows.

"Thank You for dropping in on my website.

Choosing a permanent cosmetic technician is an important decision, as it's a form of tattooing your face, if it goes wrong then that £99 Groupon deal doesn't seem much of a bargain does it?

I'd like to reassure you that when you come to me for a consultation you're going to be in safe hands. We start a consultation and look at colours and shapes together and decide if permanent cosmetics is the best option for you.

I trained at Nouveau Lashes and was one of the first eyelash technicians in Wakefield giving me a great reputation. After a couple of years of coming across so much bad permanent makeup I found my next challenge and saved like mad to train with the best, Karen Betts. I am now an "Elite Artist" which is one of the best achievements in the business to hold.

In 2009 I decided to open Lasting Beauty, uniting a team of dedicated professionals under one roof specialising in Nouveau Eyelash Extensions, A-Lift Reversals, Facials, Botox, Hairdressing as well as a "In House clothes boutique" as well as so much more".



"I have been a regular client of Cheryl Holiday and Lasting Beauty for around 13 years. Within this time, I have had treatments every 3 weeks. Due to their high standards, customer care, quality of materials and the extremely professional and friendly atmosphere, I have never felt the need to look elsewhere.
I have, and will continue to highly recommend Cheryl and all the Lasting Beauty Technicians for Beauty Therapy Treatments as they are all superb."

Jacqui Morris

Get in touch

Contact information
Tel: 01924 365758

"I've been going to Cheryl for more than a year now for my eyelash extensions and she is the ultimate professional. She's a perfectionist that takes great pride in her work. I've often felt rushed in salons before but Cheryl takes her time, makes you feel relaxed and always does a fantastic job. When she's finished I instantly feel better about myself, confident and more attractive - it's worth every penny!"

Louise - Leeds

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